As part of Puma‘s marketing strategy to include the “after hours athlete”, this summer they installed a temporary shop front, designed by CRM Business Solutions, to their concept store on Carnaby Street in London. We were asked to build and install the facade which looked like an oversize snooker table, complete with 4 giant snooker balls spelling out PUMA, a cue chalk and various pint glass stains to complete the authentic “after hours athlete” appearance.
An oversized snooker cue wouldn’t have gone amiss but the idea of trying to sort out planning permission was just too much…
