CRM Creative Solutions Ltd recently devised a variety retail displays for the Converse ”Shoes Are Boring. Wear Sneakers.” campaign at Schuh on Oxford Street in London. To add the grungy, anti establishment edge to the shop floor display, Plunge created shoe display units in the form of beaten up amps and speakers, upholstered boxes with pyramid studs and scuffed up replica cinema seats. The seats were perfectly embellished right down to the chewing gum on the underside of the seat. It’s all about the finishing touches when it comes to props.
