For the Brit Awards 2014, Concerto Live commissioned us to design and make a number of wooden, car headrest Ipad holders and Instapods camera units. Alongside these we also made an Instagram branded tower unit for the event.
The Ipad holders, camera units and tower all had the Instagram logo and branding scorched into their birch ply surrounds. Based on similar products used by Instagram in the US, Plunge designed both the holders and Instapods so they all had recesses for the cable connections and apertures for the cameras.
With the photos being taken directly onto the Ipads, they could instantaneously be uploaded and shared onto a variety of social networking sites on the eve of the event. Another bit of great interactive marketing and PR.