If you’re wanting to create a social media buzz around something, one of the best tactics is creating a striking video that goes viral. All be it, in this case, a somewhat spine chilling one. This is exactly what Heart Productions set out to do the release of ‘Pet Sematary‘.

Posing the question “It’s midnight in London. Do you know where your children are?”, they filmed a group of children sinisterly wandering the street of London. For the Paramount UK promotional video, Heart Productions commissioned replicas of the children’s animal masks from the film.

Who knew that a cute set of paper mache animal masks could be quite so ominous and scary?

Click this link to view Paramount UK’s video – LINK

To see other costume projects we’ve produced, have a look at our costumes page – LINK