Another brilliant PR idea by Taylor Herring for Pimms. This summer, if you cant make it to the courts themselves, where better to watch the Wimbledon tennis championships than against the backdrop of the London skyline while enjoying a glass of the ultimate summer tipple, Pimms. Taylor Herring asked us to create and build ‘The Pimm’s Wimbledon Bar’ on the terrace of Selfridge’s Rood Deck Restaurant and Bar.

From little snugs created in red and white sheds to branded deck chairs, it was a brilliant use of the roof top space and a smashing place to watch the tennis.

If you’re interested in seeing our other set builds – click here