Designed by Cellar Door, in collaboration with Plunge Productions, this exhibition stand was built to showcase the Armani/Roca range at the Sleep event 2013.
Sleep 2013 is aimed at designers and architects in the hotel design industry and therefore the stand needed to have a high quality finish with lots of striking features to draw people into the promotional space.
One of the features that stood out for us as a clever branding tool was the illuminated Roca sign which was thought up by Duncan at Cellar Door. It was fitted to the top section of the stand and was visible from balcony and stairs around the event. Aside from that, there were many other great features such as LED lights in the tap fittings and an illuminated, wall mounted plinth which we created out of perspex.