On 14 February 2017, Jones Lang LaSalle (JLL) were globally rolling out, across all their offices, a new internal brand initiative. The key to the initiative was the strap-line that the JLL brand is the thread that unites them.
As part of this, they approached Jack Nadel International to help them create a promotional activation for their staff. The activation included lots of fun promotional products but also a very large number of giant balls of thread and branded pin boards. All of which needed to be delivered or installed (depending on the size of the ball) on the same day to all the JLL offices across Europe, Africa and the Middle East. While Jack Nadel are brilliant at producing quality promotional products, it was creating the bespoke pin boards and giant balls of thread that they needed Plunge’s assistance for.
The giant balls ranged in size from 300 mm to 1.5 metres. All the very large ones had to be created in two halves in order to get them through the doors of buildings. With a total of 90 giant balls and 90 pin boards to be delivered or installed by the Bing team, to say February 13th was a busy day would be an understatement.