We were asked by White Label to create an installation space for a Beam Suntory whisky conference. This set build entailed turning a hotel conference room into a themed & branded exhibition space. Each brand needed a different look to complete their build. Jim Beam came complete with western-styled bars whilst Courvoisier cognac required a classy setup. We also created a themed stage area, including a room height recreation of the base of the Eiffel Tower.

The conference set build looked really dramatic – particularly the backlit house for the Courvoisier marketing.