Sensitive teeth?  You should have joined in Sensodyne’s bid at a Guinness World Record to have the largest number of people to receive a oral hygiene lesson in one day. Now there’s one for the books!?

Hot Cow designed a experiential marketing space where 10 dentists could give consultations and the general public could come in and get more information about teeth sensitivity in a fun and interactive way.  It was then Plunge’s job to take the concept of this experiential space and transform it into the reality it was on the day.  Building everything from product testing tables, carpeted flooring in the shape of Sensodyne’s logo, booths for the consultations, a tooth shaped wire buzzer game and, the pièce de résistance, a 4 m tall poly carved molar tooth.