Pinch me, I must be dreaming! Low calorie ice cream which actually tastes like ice cream. On top of this, Halo Top were giving them away for free. Dreams do come true.

To celebrate the launch of the Halo Top Pops sticks, Halo Top Creamery gave away 10,000 ice creams. Part of this brand activation was a pop up stand at Russell Square. We took one of London’s most iconic landmarks, a classic red phone box, and converted it into a bespoke freezer telephone box. The custom made phone box was then filled with Halo Top Pops.

This beautiful and ‘instagram-worthy’ ice cream telephone box was commissioned by Whole Hearted Ltd.

To see more of Plunge Creation’s installations, please follow this link – LINK