Giant Dairylea Backpack
Jubba Ltd

The Giant Dairylea Backpack: Inspiring Big Adventures for Little Explorers
We worked alongside our lovely client Jubba, to bring some fun to King’s Cross Station with our larger-than-life Dairylea Backpack installation! Designed to ignite kids’ imaginations and encourage families to hop on a train and explore the great British countryside, this playful activation made a bold statement.
Standing proudly in the station, the backpack featured vibrant colours, interactive elements, and a charming bicycle cart to match. It wasn’t just an installation—it was a call to action for families to discover new adventures, creating unforgettable memories along the way.
Crafted in-house by our talented team, every detail was designed to blend fun, functionality, and flair. From concept to construction, this project was all about sparking excitement and inspiring little explorers to pack their bags and see the world beyond their screens.
The countryside is calling—where will your next adventure take you?
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