Kwik Fit: Jaffa, The Giant Hamster

So, unbeknownst to most, Kwik Fit once rescued a littlehamster who had escaped and got lost in the depths of his owner's car. This houdini of a hamster was called Jaffa and Kwik Fit decided, as part of a recent marketing campaign, to bring this story to light.
This is where Plunge came in to the story. Taylor Herring commissioned us on behalf of Kwik Fit to create a giant hamster which could be cycled around various parts of London. Since it's London outing, Jaffa, the hamster, has toured various parts of the country, bringing smiles to allwho encounter him.
Here are some images of him coming together and then going on tour:
Also, you can watch one of Jaffa's earlytest runs and Kwik Fit's promotional video of Jaffa, the giant hamster here.
More magic this way
There’s plenty more eye-popping, jaw-dropping, mind-blowing, supersized, spectacular creations here: