Red Cross: Interactive Display

The British Red Cross has embraced the power of social media to share its message with a much wider audience. That’s why this clever Interactive Display—designed to look like a 3D newspaper—was the perfect fit for their campaign.
Commissioned by Hot Cow on behalf of the British Red Cross, this unique display unit took social media interaction to a whole new level. Every time someone made a donation or signed up to support the charity, their photo was instantly turned into a headline article on the interactive newspaper prop. And it didn’t stop there! The personalised headline was automatically shared across the donor’s connected social media platforms, such as Facebook and Twitter.
This innovative Interactive Display not only captured attention but also amplified the charity’s reach, turning every donor into a walking, talking (or posting!) advocate for the British Red Cross. Now that’s making the headlines for all the right reasons!
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