RNLI: Concrete clothing and taxidermy fish

RNLI are currently running aneducational marketingcampaign 'Respect the Water' about the dangers of open water and precautions we can take to keep ourselves safe.
As part of the campaign, Arc Londoncommissioned us to make a number of props. There werewellies that looked like they were made out of concrete and, similarly, t-shirts props with the same concrete effect. But the pièce de résistance however were the 10 fish cast out of resin and sprayed up to look like taxidermy ones.
More magic this way
There’s plenty more eye-popping, jaw-dropping, mind-blowing, supersized, spectacular creations here: