Playful TAG Heuer Christmas Installation at Harrods

Full Throttle Festivities: A fun snowscape for TAG Heuer at Harrods

Tag Heuer Elves – Racing to Deliver Christmas in Style!

When Tag Heuer dropped their latest holiday campaign, we teamed up with Fourth Wall to bring the magic to life in Harrods’ luxury watch atrium—and let’s just say, this one’s got speed, style, and serious Christmas spirit.

Set in a world where Tag’s mischievous driver mascots are on a mission to deliver luxury gifts at breakneck speed, this festive installation is pure, high-octane Christmas chaos. Watch as these turbocharged elves race through the watchmaking process, dodging gears and leaping over obstacles, all in a bid to make their super-speedy Christmas deliveries.

The scene captures a freeze-frame of pure festive mayhem—gift boxes suspended mid-air, an elf clinging to a Porsche for dear life, and the kind of cinematic action shot that screams Tag Heuer.